For the University of Arizona football program, I developed a dynamic visual campaign that brought the excitement of game day to life across social media. Working in real-time, I coordinated with on-field photographers to curate and select impactful imagery, then transformed those moments into engaging graphics that told the evolving story of the game as it unfolded.
Beyond live execution, I established a strong visual identity for the campaign, designing a cohesive library of templates and assets that ensured every post felt consistent, bold, and on-brand. The result was a fast-moving, visually powerful stream of content that not only energized fans but also elevated the team’s digital presence.
