iCivics, the nation’s leading civic education provider, reaching 9 million students and 145,000 educators across all 50 states, needed a modern brand refresh to reflect its national impact. The challenge was to create a nonpartisan, inclusive identity that connects with students, educators, and policymakers while showcasing the organization’s growth and mission.
The brand system included a new logo, color palette, typography, graphic language, and photography direction, along with scalable sub-brand identities and tailored messaging for each program. The result was a cohesive, future-ready visual identity that strengthens iCivics’ position as the leader in civic education.
Key Deliverables:
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Comprehensive brand identity system (logo, color palette, fonts, graphic language)
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Sub-brand logos and collateral for organizational units
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Photography and visual storytelling strategy
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Messaging framework for educators, students, and policymakers
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Cohesive rollout across digital, print, events, and social channels
