Hi.
I'm Esly.

Helping organizations and individuals reach their full potential through branding. 

A little bit about me.

I work across the whole arc of a rebrand: strategy, identity, photography and video direction, and the website that has to hold it all together. Most recently I led the full brand relaunch for iCivics, a nonprofit whose civic education games have been played 148 million times by students across the country. New logo, new design system, new photography, new site, all under one roof.

Before iCivics, I led full identity rebrands for Thunderbird School of Global Management at ASU and the College of Letters, Arts and Sciences at the University of Arizona, and ran brand strategy for Christian Family Care's statewide foster care and adoption campaigns.

I don't hand off a logo and walk away. I run the photo shoots, brief the agencies, build the website, and stay on the project until the brand is live everywhere it needs to be.

My Work

University of Arizona Football – Live Game Graphics

University of Arizona Football – Live Game Graphics

iCivics Brand Refresh

iCivics Brand Refresh

iCivics Brand Photography

iCivics Brand Photography