Thunderbird - Arizona State University Brand 

Directed the complete rebrand of the school’s identity, including a new website, collateral, recruitment materials, showcase booths, and a state-of-the-art building. Managed both internal and external designers and agencies for marketing, website development, apparel, and digital marketing initiatives. Led external partners in creating new brand photography and video standards for all print and digital campaigns. Developed the visual strategy for large-scale events, both internally and externally, for global partners. Oversaw branding for the school’s global Centers of Excellence and events, including the integration of metaverse and XR/VR technologies for immersive experiences.