Work Experience

Creative Director, iCivics
8/23 – Present

Led the strategy and execution of a comprehensive new brand system, including a new logo, fonts, iconography, and design system, while managing all brand assets. managed and coordinated the relationship with external design and production agencies to help produce and deliver the new brand. Directed photography and video shoots to showcase the rebrand and led the UX design for a new website. Oversaw the rollout of the brand across all collateral, swag, event experiences, and coordinated the organization’s presence at conferences nationwide. Directed the implementation of the new brand across social media, email communications, and marketing efforts, while also strategizing the launch for external audiences and managing internal communications across the organization.

Art Director, Thunderbird – Arizona State University
8/19 – 8/23

Directed the complete rebrand of the school’s identity, including a new website, collateral, recruitment materials, showcase booths, and a state-of-the-art building. Managed both internal and external designers and agencies for marketing, website development, apparel, and digital marketing initiatives. Led external partners in creating new brand photography and video standards for all print and digital campaigns. Developed the visual strategy for large-scale events, both internally and externally, for global partners. Oversaw branding for the school’s global Centers of Excellence and events, including the integration of metaverse and XR/VR technologies for immersive experiences.

Designer and Marketing – Christian Family Care
7/16 – 8/19

Developed and executed the rebranding strategy for the organization. Created and implemented marketing campaigns across print, swag, digital platforms, and social media to raise awareness and advocate for foster care and adoption in Arizona. Managed web content and digital customer touch points, including data collection efforts. Collaborated on the strategy for fundraising and development campaigns, contributing to year-over-year growth in fundraising goals.

Visual Designer – Arizona State University
1/15 – 7/16

Led the rebranding of the college’s identity to strengthen its positioning as a leader in innovation. Designed and produced unique, impactful digital marketing materials and integrated campaigns to support CLAS recruitment, development, and outreach efforts. Managed web developers in the creation of a new website and oversaw the professional development of graphic designers. Provided branding and communication support for the Dean’s office and CLAS partners. Additionally, managed branding for large-scale events such as convocations and recruitment events.

Graphic Designer – University of Arizona
4/14 – 1/15

As a key member of the in-house creative team, contributed to the design and production of marketing materials that aligned with the overall University of Arizona brand. Responsible for implementing and maintaining brand standards across all units and projects to ensure a cohesive and impactful visual identity. Supervised junior designers, providing guidance and mentorship to foster their professional development. Collaborated with external agencies and vendors to produce high-quality marketing collateral, ensuring all deliverables met the university’s standards for excellence. Additionally, played a vital role in brainstorming and executing innovative marketing strategies that effectively communicated the university’s mission and values to diverse audiences.

Graphic Designer & Production – Fast Signs
7/13 -4/14

Led the design and production of large-scale marketing materials, including billboards, vehicle wraps, and other large-format projects. Collaborated closely with clients to understand their needs and translate their vision into impactful visual solutions. Ensured high-quality production standards while managing multiple projects simultaneously and meeting tight deadlines. Utilized various design software and production techniques to deliver eye-catching graphics that effectively promoted clients’ brands. Maintained a keen attention to detail throughout the design process, from initial concept development to final execution, resulting in successful marketing campaigns that drove client engagement.

Senior Graphic Design – Teen Mania Global Expeditions
1/11 -7/13

Collaborated with an in-house marketing team to maintain and enhance the brand image of one of the largest nonprofit youth organizations in the world. Provided conceptual and graphic solutions across various platforms, including print materials, web graphics, merchandise, and nationwide conferences. Directed the art and design for all marketing collateral, ensuring alignment with organizational goals and audience engagement. Supervised junior designers and managed relationships with external companies to facilitate project execution and uphold quality standards. Contributed to creative brainstorming sessions, fostering a collaborative environment that encouraged innovative design solutions.

Consulado de México en Tucson (Mexican Embassy)
2009

Developed the concept and graphic design for the preventive campaign “No te Pases de la Raya,” creating engaging video graphics for commercials and print materials. Collaborated with the embassy team to ensure the campaign effectively communicated its message and reached the target audience. Focused on producing visually appealing materials that raised awareness and promoted community engagement through impactful messaging.

Graphic/Production Designer – Pro Concepts Digital
8/06 – 12/08

Designed and created collateral for both external and internal clients. Responsibilities included developing layouts and transforming written and graphic information into visually appealing materials. Collaborated with team members to ensure that all designs effectively met client needs and adhered to brand guidelines. Utilized various design tools and techniques to produce high-quality deliverables that enhanced communication and engagement.

 

Education

Thunderbird School of Global Management – ASU | Phoenix, AZ
Masters of Global Affairs and Management in Creative Industries

Arizona State University |Tempe, AZ
Bachelor of Arts in Design Studies

Pima Community College | Tucson, AZ
Associates Degree in Liberal Arts and Multimedia